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	<title>Shiny Things &#187; zune</title>
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	<description>Andrew Grant</description>
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		<title>Too Zune to tell.</title>
		<link>http://www.andrewgrant.org/2006/11/03/too-zune-to-tell.html</link>
		<comments>http://www.andrewgrant.org/2006/11/03/too-zune-to-tell.html#comments</comments>
		<pubDate>Sat, 04 Nov 2006 03:08:19 +0000</pubDate>
		<dc:creator>agrant</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media Center]]></category>
		<category><![CDATA[gadgets]]></category>
		<category><![CDATA[zune]]></category>

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		<description><![CDATA[When I heard Microsoft were creating a portable media player I was looking forward to seeing the end result. Many companies have tried to break Apple&#8217;s iPod stranglehold&#160;without success, but this is not unfamiliar territory&#160;to Microsoft. With the Xbox they &#8230; <a href="http://www.andrewgrant.org/2006/11/03/too-zune-to-tell.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img height="117" src="http://www.andrewgrant.org/wordpress/wp-content/uploads/2006/11/WindowsLiveWriter/TooZunetobecompelling_F3A8/zune%5B16%5D.jpg" width="120" align="right">When I heard Microsoft were creating a portable media player I was looking forward to seeing the end result. Many companies have tried to break Apple&#8217;s iPod stranglehold&nbsp;without success, but this is not unfamiliar territory&nbsp;to Microsoft. With the Xbox they entered a market dominated by Sony,&nbsp;produced a technically superior device, supplied a superb USP (Xbox Live), and became a real challenger &#8211; few people would&nbsp;discount Microsoft&nbsp;in the upcoming X360/PS3 generation.&nbsp; </p>
<p>The Zune looked to be following a similar strategy to the Xbox. It&nbsp;had everything the iPod did, then threw in an FM tuner, a&nbsp;bigger screen, landscape orientation for videos, and,&nbsp;best of all, Wi-Fi.&nbsp;Wi-Fi! I&nbsp;had visions of a device that would allow me to subscribe&nbsp;and download netcasts.&nbsp;If the Zune Marketplace offered TV Shows, I&#8217;d be able to get the latest episodes show while on the go. And just maybe, with it&#8217;s improved video support, the Zune would function as a <a href="http://www.microsoft.com/windowsmobile/portablemediacenter/default.mspx" target="_blank">portable media center</a>&nbsp;that could sync my recorded shows and playlists before leaving the house.</p>
<p>Sadly, none of these features exist.</p>
<p><span id="more-112"></span>
<p>The first warning was&nbsp;<a href="http://scobleizer.com/2006/10/24/microsoft-zune-in-depth/" target="_blank">this video</a>&nbsp;where Robert Scoble interviewed a member of the Zune team&nbsp;who demonstrated the product.&nbsp;Although the Zune looked nice,&nbsp;nothing earth shattering was shown.&nbsp;Like myself, Robert seemed to have imagined a featureset greater than that offered. The early&nbsp;<a href="http://www.engadget.com/2006/11/03/microsoft-zune-player-and-software-hands-on-gallery/" target="_blank">reviews</a>&nbsp;appear to back this up. Is the Zune a good product? Yes. Is it going to revolutionize the portable media market? No. Will the general public choose one over an iPod? Unlikely.</p>
<p>For me, one of the most disappointing aspects is the video support. No support for Xvid/DivX? Pah. At the very least I&#8217;d expect the Zune Software to be able to import and convert these formats, similar to how PSPVideo9 works. I can&#8217;t help but feel the lack of support is through choice rather than omission. I&#8217;m sure someone will come up with a way to do this, but that&#8217;s not really the point is it.</p>
<p>The general&nbsp;<a href="http://www.zunester.com/2006/10/scobles-post.html" target="_blank">message</a>&nbsp;seems to be &#8216;wait and see&#8217;, and that the Zune&#8217;s updateability will&nbsp;bring additional features in the future.&nbsp;This is similar to the Xbox strategy &#8211; Xbox Live launched a full&nbsp;year after the XBox (at Climax we developed the MotoGP&nbsp;pack-in demo for Live). The difference is that during that year Microsoft had exclusive, and often better looking, games to showcase the Xbox. It&#8217;s very hard to sell a device based on content&nbsp;when most of that content is supplied by the user!</p>
<p>I have no doubt that there are great things in the pipeline for Zune, but at the moment&nbsp;there&#8217;s little to convince me to purchase one. It looks like my PSP (and an extra battery) will again be my media-companion for the long Christmas flight back to the UK <img src='http://www.andrewgrant.org/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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